Your Target Market is Bigger Than You Think

Your Target Market is Bigger Than You Think

Let’s say I’m selling makeup. You might think your target audience would be young women — specifically, 13–17 year olds who are interested in fashion. You start targeting that group and are getting moderate results. But what happens when you need to expand? When you...

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What is a “good” CPU rate

What is a “good” CPU rate

Cost per mille (CPM), is a commonly used measurement in advertising. It refers to the cost an advertiser pays for one thousand views or impressions of an advertisement.Like any metric, benchmarks can be helpful to guide your experiments and success. For growth...

iOS Ad Shared to Android User Directs to App Store

This post explores the user journey for a mobile app install ad on Facebook. You’re running ads for your mobile app, let’s call it MyBestApp. Living up to its name, MyBestApp is, in fact, the best. And of course, your ads for the app are also amazing. You...

Testing is More than Just A/B for Startups

I was a panelist in a discussion by Branch Metrics last spring on A/B testing. One of the other members was from Instagram. She described the perfect testing environment — randomly sample 1% of the total audience. Sort that group into experiments where one variable...

How to Use Branch Deep Links for Facebook Ad Attribution

Branch specializes in all things mobile, so when a customer came to us using Branch for deep links, we weren't surprised. When they asked how to use Branch for attribution, our first response was “doesn’t Branch do deep links?” Turns out, Branch provides the...